Client
Studio 30
2024
Contribution
Brand design
Team
Client-side contact
Bartosz Rutecki
Challenge
The client needed a new logo with basic design elements like colour and typography after growing out of their current visual identity.
Solution
After researching various directions and the German market the client works in we decided to use only a wordmark instead of adding an icon.
The logo had to have character without fighting for attention next to the client's products; geometric frames of glass and steel. It also needed to work an a variety of mediums from delivery vans to marketing flags.