Client
OTIF
2021
Contribution
Visual identity
Website design
Development
Team
Created while working at
Bidermann+Wide
Challenge
OTIF wanted to elate their old visual identity and website to match the quality of their products and services. The challenge was to change their old style of visual storytelling during a rebrand, incorporating their new logo and colors without alienating their core customer base.
Solution
The new visual identity is heavily inspired by their own line of products: asymmetric layouts, geometric lines and neutral backgrounds reminiscent of black steel and muted glass give their loft doors and windows a broader design context.
The new direction allows OTIF to showcase their products as a desirable high-end product while at the same tame using a visual language that uses elements of their own products to form a coherent whole.
Additional materials
Additionally a set of posters was created to showcase their new identity in their showrooms to clients and visitors. Clean lines and geometric layouts give the whole identity an upscale Swiss look bringing their visual language in line with the quality of their products.
